دورية أكاديمية
How attributions of coproduction motives shape customer relationships over time
العنوان: | How attributions of coproduction motives shape customer relationships over time |
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المؤلفون: | Güntürkün, PascalAff1, IDs11747022009106_cor1, Haumann, Till, Edinger-Schons, Laura Marie, Wieseke, Jan |
المصدر: | Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. 51(5):990-1018 |
قاعدة البيانات: | Springer Nature Journals |
تدمد: | 00920703 15527824 |
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DOI: | 10.1007/s11747-022-00910-6 |