دورية أكاديمية
Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits
| العنوان: | Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits |
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| المؤلفون: | LaBrecque, Alexander C., Voorhees, Clay M.Aff2, IDs1174702401014z_cor2, Khodakarami, Farnoosh, Fombelle, Paul W. |
| المصدر: | Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science. :1-21 |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 00920703 15527824 |
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| DOI: | 10.1007/s11747-024-01014-z |