دورية أكاديمية
Data-driven budget allocation of retail media by ad product, funnel metric, and brand size
| العنوان: | Data-driven budget allocation of retail media by ad product, funnel metric, and brand size |
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| المؤلفون: | Qin, Vivian, Pauwels, KoenAff1, IDs41270024002942_cor2, Zhou, Bobby |
| المصدر: | Journal of Marketing Analytics. 12(2):235-249 |
| قاعدة البيانات: | Springer Nature Journals |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 20503318 20503326 |
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| DOI: | 10.1057/s41270-024-00294-2 |