دورية أكاديمية
Sell Me This Artificial Pen: Using ChatGPT to Enhance Sales Role Plays
| العنوان: | Sell Me This Artificial Pen: Using ChatGPT to Enhance Sales Role Plays |
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| اللغة: | English |
| المؤلفون: | Alex Milovic, Moumita Das Gyomlai, Brian Spaid, Rebecca Dingus |
| المصدر: | Marketing Education Review. 2024 34(2):137-143. |
| الإتاحة: | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Peer Reviewed: | Y |
| Page Count: | 7 |
| تاريخ النشر: | 2024 |
| نوع الوثيقة: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Artificial Intelligence Role Playing Man Machine Systems Natural Language Processing Business Administration Education Marketing College Students Sales Occupations Technology Uses in Education |
| DOI: | 10.1080/10528008.2024.2341278 |
| تدمد: | 1052-8008 2153-9987 |
| مستخلص: | The recent popularity of ChatGPT and artificial intelligence chatbots presents both challenges and opportunities for incorporating this modern technology in the classroom. This paper introduces an activity that uses ChatGPT to help students practice their role playing sales skills. The benefits of using this AI chatbot for role play training include allowing students to practice when it's convenient and have the ability to react to a chatbot taking on personas of different buyer types. Survey results demonstrate the effectiveness of this training method for both role play training and general familiarity with ChatGPT. |
| Abstractor: | As Provided |
| Entry Date: | 2024 |
| رقم الأكسشن: | EJ1424536 |
| قاعدة البيانات: | ERIC |
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Full Text Finder | تدمد: | 1052-8008 2153-9987 |
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| DOI: | 10.1080/10528008.2024.2341278 |