دورية أكاديمية
Intention among Information Technology Professionals to Adopt Paid MOOCs from E-Learning Platforms: An Empirical Study
| العنوان: | Intention among Information Technology Professionals to Adopt Paid MOOCs from E-Learning Platforms: An Empirical Study |
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| اللغة: | English |
| المؤلفون: | Jyothish Asokkumar, Kannan Sekar, Angela Susan Mathew, Ronny Thomas |
| المصدر: | Technology, Knowledge and Learning. 2024 29(2):655-680. |
| الإتاحة: | Springer. Available from: Springer Nature. One New York Plaza, Suite 4600, New York, NY 10004. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-460-1700; e-mail: customerservice@springernature.com; Web site: https://link.springer.com/ |
| Peer Reviewed: | Y |
| Page Count: | 26 |
| تاريخ النشر: | 2024 |
| نوع الوثيقة: | Journal Articles Reports - Research |
| Descriptors: | MOOCs, Information Technology, Professional Personnel, Evidence Based Practice, Age Groups, Gender Differences, Social Influences, Intention, Correlation, Credibility, Reputation, Cost Effectiveness, Learning Management Systems, Decision Making |
| DOI: | 10.1007/s10758-023-09683-5 |
| تدمد: | 2211-1662 2211-1670 |
| مستخلص: | Massive Open Online Courses (MOOCs) can be considered an important tool for professionals to reskill and upskill as well as a cost-efficient way to stay relevant. However, evidence-based research is still needed to identify why specific categories of people, especially professionals, take paid MOOCs. The paper aims to analyze the factors that influence IT working Professionals to adopt paid MOOCs using the UTAUT 2 model. Based on a survey conducted on 250 respondents, the study uses multiple regression to understand the significance of factors affecting the intention to adopt paid MOOCs. A multigroup analysis was also done to understand the differences among different age groups and genders. The results establish that social influence, facilitating conditions, brand credibility and price value are significant in the adoption of MOOCs. Performance expectancy, effort expectancy, and curiosity were found to be insignificant. Based on the research findings, the implication of the study and future scope for research have been suggested. |
| Abstractor: | As Provided |
| Entry Date: | 2024 |
| رقم الأكسشن: | EJ1425806 |
| قاعدة البيانات: | ERIC |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 2211-1662 2211-1670 |
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| DOI: | 10.1007/s10758-023-09683-5 |