دورية أكاديمية
Genre as an Act of Positioning
| العنوان: | Genre as an Act of Positioning |
|---|---|
| اللغة: | English |
| المؤلفون: | Danni Yu (ORCID |
| المصدر: | Written Communication. 2024 41(3):539-565. |
| الإتاحة: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 27 |
| تاريخ النشر: | 2024 |
| نوع الوثيقة: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Foreign Countries, College Presidents, Public Speaking, Rhetoric, Administrator Role, Interpersonal Relationship, Values, Social Influences, Cultural Influences, College Faculty |
| مصطلحات جغرافية: | China |
| DOI: | 10.1177/07410883241242101 |
| تدمد: | 0741-0883 1552-8472 |
| مستخلص: | This article explores genres as recurrent acts of positioning that contribute to associating particular positions with the genre users as social actors. As an illustration, the study investigates the positioning of Chinese university presidents in their published opening convocation speeches. By combining rhetorical move analysis with the positioning triangle framework, this study demystifies three positions conventionally used by university presidents in the genre: guiding educator, morale builder, and university representative. These positions, legitimized by the role of the university president, establish specific types of social relations between the president and the students, which function as channels for the transmission of values, particularly collective values, to address relevant social expectations in Chinese society. This study suggests that the genre-based positioning analysis can offer valuable genre knowledge to novice practitioners, enabling them to familiarize themselves with adequate positionings that adhere to the code of conduct within a discourse community, thereby facilitating effective genre realization. |
| Abstractor: | As Provided |
| Entry Date: | 2024 |
| رقم الأكسشن: | EJ1426629 |
| قاعدة البيانات: | ERIC |
Full Text Finder | تدمد: | 0741-0883 1552-8472 |
|---|---|
| DOI: | 10.1177/07410883241242101 |