دورية أكاديمية
Marketing Basics for Interpretive Sites and Attractions: It's All about the Visitors.
| العنوان: | Marketing Basics for Interpretive Sites and Attractions: It's All about the Visitors. |
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| اللغة: | English |
| المؤلفون: | Veverka, John |
| المصدر: | Legacy. Mar-Apr 2001 12(2):34-37. |
| Peer Reviewed: | Y |
| Page Count: | 4 |
| تاريخ النشر: | 2001 |
| نوع الوثيقة: | Journal Articles Reports - General |
| Descriptors: | Heritage Education, Historic Sites, Historical Interpretation, History Instruction, Informal Education, Institutional Advancement, Marketing, Organizational Communication, Public Relations, Tourism |
| تدمد: | 1052-3774 |
| مستخلص: | Professionals spend thousands in design, production, and distribution of marketing brochures for tourist information centers, yet have no proof that the brochures work. Explains how to market heritage attractions by better understanding the intended visitors. Includes questions for identifying markets, ways to generate new market groups, trends in heritage marketing, a discussion of pretesting, and an outline for developing marketing plans. (PVD) |
| Journal Code: | CIJMAY2002 |
| Entry Date: | 2002 |
| رقم الأكسشن: | EJ638175 |
| قاعدة البيانات: | ERIC |
| تدمد: | 1052-3774 |
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