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Heritage tourism, sometimes called cultural heritage tourism, is a type of tourism that focuses on the culture and history of a location. Travelers who visit an area because of its heritage are generally interested in experiencing the people, events, and history of that area in an authentic way. Although people have traveled for this purpose for millennia, modern travelers have shown an increased interest in having experiences that both inform and entertain when they visit new places. At the same time, those responsible for travel destinations, such as mayors, business owners, chambers of commerce, and so on, have learned that promoting their areas and encouraging people to travel to them brings economic benefits, prestige, and increased pride to the local inhabitants. Tourists at the great pyramid of Giza. By Berthold Werner (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons Ancient Pueblo Peoples ruins at Chaco Canyon, New Mexico. public domain via wikimedia commons |
