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A marketing plan is a long-term planning document that outlines, typically over a period of one year, business goals and objectives as well as the time and money one is expected to spend to achieve those goals. Marketing plans typically lay out the activities and tactics involved in accomplishing specific objectives, such as increasing revenues or acquiring new customers. It typically involves a fair amount of analysis, both internal and external, to determine the strengths and weaknesses of a given business and measures those things against competitors. Good marketing plans view the businesses they support from the perspective of the end user, or consumer, to try to determine what their customers really want and need. The essential elements of a retail marketing plan. By Wasi ahmed02 (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons A Marketing Metrics Continuum. Zithan at English Wikipedia [GFDL (http://www.gnu.org/copyleft/fdl.html), GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY 3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons |
