Reference
Advertising for alcohol.
| العنوان: | Advertising for alcohol. |
|---|---|
| المؤلفون: | Markland, Mary E., MA |
| المصدر: | Salem Press Encyclopedia of Health, 2022. 3p. |
| مصطلحات موضوعية: | Alcoholic beverage advertising, Advertising & youth, Alcoholic beverages, Marketing, Sports sponsorship |
| مستخلص: | Since the ancient Greeks celebrated Dionysus, the god of wine, theater, and ecstasy, a connection has endured among alcohol, media, and sensuality. In addition to sharing a profound appeal to the senses, alcohol, theater, and ecstasy offer an escape from the mundane and a sense of liberation. The view of intoxication as a celebration and a rite of passage continues to this day, anchored by the many messages modern society reflects in its depictions of alcohol through advertising. |
| قاعدة البيانات: | Research Starters |
| لا يتم عرض النص الكامل للضيوف. | تسجيل الدخول للوصول الكامل. |
| الوصف غير متاح. |