التفاصيل البيبلوغرافية
| العنوان: |
MASTERING MARKETING. |
| المؤلفون: |
Russo, Laurie (AUTHOR) |
| المصدر: |
Library Journal. 3/1/2017, Vol. 142 Issue 4, p46-48. 3p. 1 Color Photograph. |
| مصطلحات موضوعية: |
*Library marketing, Internet marketing, Social media in business, Target marketing, Community involvement |
| مستخلص: |
The article discusses library marketing, specifically focusing on a shift from traditional public relations to customer-centered digital marketing according to Heather Pemberton Levy, vice president of content strategy and publishing for the research/advisory firm Gartner. Topics include the impact of social media on companies' ability to directly engage with customers, the importance of distinguishing a specific target audience to market to, and the difference between promotion and engagement. |
| قاعدة البيانات: |
Library, Information Science & Technology Abstracts |
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