التفاصيل البيبلوغرافية
| العنوان: |
Reexamining review variance and movie sales: the inverted-U-shaped relationship and boundary conditions. |
| المؤلفون: |
Lee, Jungwon1 (AUTHOR) d2ljw510@korea.ac.kr, Park, Cheol2 (AUTHOR) cpark@korea.ac.kr |
| المصدر: |
Internet Research. 2024, Vol. 34 Issue 4, p1427-1455. 29p. |
| مصطلحات موضوعية: |
Film reviewing, Marketing literature, Regression analysis, Conceptual models, Export marketing |
| مصطلحات جغرافية: |
South Korea |
| مستخلص: |
Purpose: This study is based on the heuristic-systematic model (HSM) to dynamically examine the effect of review variance on sales and the boundary conditions that mitigate this effect. Design/methodology/approach: Based on the theoretical domain of HSM, a conceptual model is proposed that analyzes the nonlinear relationship between review variance and sales and the interaction and motivation factors that moderate these relationships. Review data from websites targeting the film industry in the USA and South Korea (Korea) were collected to empirically analyze the authors' hypothesis, and panel regression analysis was used for confirmation. Findings: Moderated by interactive and motivational factors, review variance exhibits an inverse-U-shaped relationship with review variance. Specifically, as an interaction factor, review valence and owned social media (OSM) resulted in positive interaction effects, and as a motivation factor, the number of alternatives exhibited a positive interaction effect with review variance. The effect of review variance was less pronounced in the USA than in Korea. Originality/value: The study outcomes reveal a nonlinear relationship between review variance and sales, thus supporting the contradictory findings of previous studies. This study contributes to the literature by using the HSM as a theoretical framework to verify various HSM mechanisms using online review data. This exploratory study also contributes to the international marketing literature by showing that the effects of review variance vary across cultures. [ABSTRACT FROM AUTHOR] |
| قاعدة البيانات: |
Library, Information Science & Technology Abstracts |
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