دورية أكاديمية
Regulation of alcohol marketing: a global view.
| العنوان: | Regulation of alcohol marketing: a global view. |
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| المؤلفون: | Casswell S; Centre for Social and Health Outcomes Research and Evaluation , Massey University, PO Box 6137, Wellesley Street, Auckland, New Zealand. s.casswell@massey.ac.nz, Maxwell A |
| المصدر: | Journal of public health policy [J Public Health Policy] 2005 Sep; Vol. 26 (3), pp. 343-58. |
| نوع المنشور: | Journal Article |
| اللغة: | English |
| بيانات الدورية: | Publisher: Palgrave Macmillan Country of Publication: England NLM ID: 8006508 Publication Model: Print Cited Medium: Print ISSN: 0197-5897 (Print) Linking ISSN: 01975897 NLM ISO Abbreviation: J Public Health Policy Subsets: MEDLINE |
| أسماء مطبوعة: | Publication: 2005- : Basingstoke, England : Palgrave Macmillan Original Publication: [Burlington, Vt., Journal of Public Health Policy, inc.] |
| مواضيع طبية MeSH: | Alcoholic Beverages* , Government Regulation*, Marketing/*legislation & jurisprudence, Humans ; Internationality ; Public Policy |
| مستخلص: | The marketing of alcohol produces a new challenge for policy development internationally, in part because of the increase in the use of new, unmeasured technologies. Many of these new developments are, as yet, relatively invisible in the policy arena. New approaches in branding, the utilization of marketing opportunities via branded events and new products provide additional complexity to attempts to monitor and to restrict the impact of marketing on young people and other vulnerable groups. Current attempts to restrict marketing globally, which rely primarily on voluntary codes and focus on traditional media, are inadequate to these challenges. A new statutory framework is required to enable the monitoring and control of the full marketing mix in ways which match the sophistication of the marketing efforts themselves. |
| تواريخ الأحداث: | Date Created: 20050920 Date Completed: 20051011 Latest Revision: 20061013 |
| رمز التحديث: | 20221213 |
| DOI: | 10.1057/palgrave.jphp.3200040 |
| PMID: | 16167561 |
| قاعدة البيانات: | MEDLINE |
Find this article in full text from Springer Verlag. 
Full Text Finder | تدمد: | 0197-5897 |
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| DOI: | 10.1057/palgrave.jphp.3200040 |