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Measuring youth exposure to alcohol marketing on social networking sites: challenges and prospects.

التفاصيل البيبلوغرافية
العنوان: Measuring youth exposure to alcohol marketing on social networking sites: challenges and prospects.
المؤلفون: Jernigan DH; Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, 624 N. Broadway, Room 292, Baltimore, Maryland, 21218, USA., Rushman AE; Center on Alcohol Marketing and Youth, Johns Hopkins Bloomberg School of Public Health, 624 N. Broadway, Room 288, Baltimore, Maryland, 21218, USA.
المصدر: Journal of public health policy [J Public Health Policy] 2014 Feb; Vol. 35 (1), pp. 91-104. Date of Electronic Publication: 2013 Nov 28.
نوع المنشور: Journal Article
اللغة: English
بيانات الدورية: Publisher: Palgrave Macmillan Country of Publication: England NLM ID: 8006508 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1745-655X (Electronic) Linking ISSN: 01975897 NLM ISO Abbreviation: J Public Health Policy Subsets: MEDLINE
أسماء مطبوعة: Publication: 2005- : Basingstoke, England : Palgrave Macmillan
Original Publication: [Burlington, Vt., Journal of Public Health Policy, inc.]
مواضيع طبية MeSH: Alcoholic Beverages* , Social Media*/statistics & numerical data, Advertising/*statistics & numerical data, Adolescent ; Advertising/methods ; Age Factors ; Alcohol Drinking/epidemiology ; Alcohol Drinking/prevention & control ; Child ; Data Collection ; Health Policy ; Humans ; Public Health/methods ; United States/epidemiology ; Young Adult
مستخلص: Youth exposure to alcohol marketing has been linked to increased alcohol consumption and problems. On relatively new and highly interactive social networking sites (SNS) that are popular with youth, tools for measuring youth exposure to alcohol marketing in traditional media are inadequate. We critically review the existing policies of Facebook, Twitter, and YouTube designed to keep branded alcohol content away from underage youth. Looking at brand and user activity on Facebook for the 15 alcohol brands most popular among US youth, we found activity has grown dramatically in the past 3 years, and underage users may be accounting for some of this activity. Surveys of youth and adult participation in alcohol marketing on SNS will be needed to inform debate over these marketing practices.
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تواريخ الأحداث: Date Created: 20131129 Date Completed: 20150420 Latest Revision: 20220408
رمز التحديث: 20230127
DOI: 10.1057/jphp.2013.45
PMID: 24284473
قاعدة البيانات: MEDLINE
الوصف
تدمد:1745-655X
DOI:10.1057/jphp.2013.45