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Evidence of underage targeting of alcohol advertising on television in the United States: lessons from the Lockyer v. Reynolds decisions.

التفاصيل البيبلوغرافية
العنوان: Evidence of underage targeting of alcohol advertising on television in the United States: lessons from the Lockyer v. Reynolds decisions.
المؤلفون: Ross CS; Virtual Media Resources, Inc., 17 South Ave, Suite 5, Natick, Massachusetts 01760, USA., Ostroff J; Virtual Media Resources, Inc., 17 South Ave, Suite 5, Natick, Massachusetts 01760, USA., Jernigan DH; The Center on Alcohol Marketing and Youth, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD 21205, USA.
المصدر: Journal of public health policy [J Public Health Policy] 2014 Feb; Vol. 35 (1), pp. 105-18.
نوع المنشور: Journal Article
اللغة: English
بيانات الدورية: Publisher: Palgrave Macmillan Country of Publication: England NLM ID: 8006508 Publication Model: Print Cited Medium: Internet ISSN: 1745-655X (Electronic) Linking ISSN: 01975897 NLM ISO Abbreviation: J Public Health Policy Subsets: MEDLINE
أسماء مطبوعة: Publication: 2005- : Basingstoke, England : Palgrave Macmillan
Original Publication: [Burlington, Vt., Journal of Public Health Policy, inc.]
مواضيع طبية MeSH: Advertising*/legislation & jurisprudence , Advertising*/methods , Alcoholic Beverages* , Television*/legislation & jurisprudence, Adolescent ; Adult ; Age Factors ; Alcohol Drinking/epidemiology ; Alcohol Drinking/prevention & control ; Child ; Child, Preschool ; Humans ; United States/epidemiology ; Young Adult
مستخلص: Underage alcohol use is a global public health problem and alcohol advertising has been associated with underage drinking. The alcohol industry regulates itself and is the primary control on alcohol advertising in many countries around the world, advising trade association members to advertise only in adult-oriented media. Despite high levels of compliance with these self-regulatory guidelines, in several countries youth exposure to alcohol advertising on television has grown faster than adult exposure. In the United States, we found that exposure for underage viewers ages 18-20 grew from 2005 through 2011 faster than any adult age group. Applying a method adopted from a court in the US to identify underage targeting of advertising, we found evidence of targeting of alcohol advertising to underage viewers ages 18-20. The court's rule appeared in Lockyer v. Reynolds (The People ex rel. Bill Lockyer v. R.J. Reynolds Tobacco Company, GIC764118, 2002). We demonstrated that alcohol companies were able to modify their advertising practices to maintain current levels of adult advertising exposure while reducing youth exposure.
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معلومات مُعتمدة: T32 HD052458 United States HD NICHD NIH HHS
تواريخ الأحداث: Date Created: 20140116 Date Completed: 20150420 Latest Revision: 20240325
رمز التحديث: 20240325
مُعرف محوري في PubMed: PMC4842938
DOI: 10.1057/jphp.2013.52
PMID: 24424494
قاعدة البيانات: MEDLINE
الوصف
تدمد:1745-655X
DOI:10.1057/jphp.2013.52