دورية أكاديمية
أعرض في EDS

The sound of soft alcohol: Crossmodal associations between interjections and liquor.

التفاصيل البيبلوغرافية
العنوان: The sound of soft alcohol: Crossmodal associations between interjections and liquor.
المؤلفون: Winter B; Department of English Language & Linguistics, University of Birmingham, Birmingham, United Kingdom., Pérez-Sobrino P; Applied Linguistics Department, Universidad Politécnica de Madrid, Madrid, Spain., Brown L; Korean Studies Program, Monash University, Melbourne, Australia.
المصدر: PloS one [PLoS One] 2019 Aug 08; Vol. 14 (8), pp. e0220449. Date of Electronic Publication: 2019 Aug 08 (Print Publication: 2019).
نوع المنشور: Clinical Trial; Journal Article; Research Support, Non-U.S. Gov't
اللغة: English
بيانات الدورية: Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet ISSN: 1932-6203 (Electronic) Linking ISSN: 19326203 NLM ISO Abbreviation: PLoS One Subsets: MEDLINE
أسماء مطبوعة: Original Publication: San Francisco, CA : Public Library of Science
مواضيع طبية MeSH: Alcoholic Beverages* , Language* , Phonetics* , Speech Perception*, Adolescent ; Adult ; Aged ; Female ; Humans ; Male ; Middle Aged ; Republic of Korea
مستخلص: An increasing number of studies reveal crossmodal correspondences between speech sounds and perceptual features such as shape and size. In this study, we show that an interjection Koreans produce when downing a shot of liquor reliably triggers crossmodal associations in American English, German, Spanish, and Chinese listeners who do not speak Korean. Based on how this sound is used in advertising campaigns for the Korean liquor soju, we derive predictions for different crossmodal associations. Our experiments show that the same speech sound is reliably associated with various perceptual, affective, and social meanings. This demonstrates what we call the 'pluripotentiality' of iconicity, that is, the same speech sound is able to trigger a web of interrelated mental associations across different dimensions. We argue that the specific semantic associations evoked by iconic stimuli depend on the task, with iconic meanings having a 'latent' quality that becomes 'actual' in specific semantic contexts. We outline implications for theories of iconicity and advertising.
Competing Interests: The authors have declared that no competing interests exist.
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تواريخ الأحداث: Date Created: 20190809 Date Completed: 20200303 Latest Revision: 20240719
رمز التحديث: 20240719
مُعرف محوري في PubMed: PMC6687133
DOI: 10.1371/journal.pone.0220449
PMID: 31393912
قاعدة البيانات: MEDLINE
الوصف
تدمد:1932-6203
DOI:10.1371/journal.pone.0220449