دورية أكاديمية
What's said in a subject line? Framing the email subject lines in health messages sent to university students.
| العنوان: | What's said in a subject line? Framing the email subject lines in health messages sent to university students. |
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| المؤلفون: | Miller AK; Department of Psychology, University of Minnesota, Minneapolis, Minnesota, USA., Rothman AJ; Department of Psychology, University of Minnesota, Minneapolis, Minnesota, USA., Lenne RL; Department of Psychology, University of Minnesota, Minneapolis, Minnesota, USA. |
| المصدر: | Journal of American college health : J of ACH [J Am Coll Health] 2022 Feb-Mar; Vol. 70 (2), pp. 446-452. Date of Electronic Publication: 2020 Apr 28. |
| نوع المنشور: | Journal Article |
| اللغة: | English |
| بيانات الدورية: | Publisher: Routledge Country of Publication: United States NLM ID: 8214119 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1940-3208 (Electronic) Linking ISSN: 07448481 NLM ISO Abbreviation: J Am Coll Health Subsets: MEDLINE |
| أسماء مطبوعة: | Publication: 2010- : New York : Routledge Original Publication: [Washington, D.C. : Published by the Helen Dwight Reid Educational Foundation, in cooperation with the American College Health Association, c1982- |
| مواضيع طبية MeSH: | Electronic Mail* , Students*, Health Promotion ; Humans ; Universities |
| مستخلص: | Objective To examine whether manipulating the frame used in email subject lines affects open or click-through rate. Participants: Students (N = 38,538) at a Midwestern university received emails from their health clinic about a stress management program (September - December 2017). Method: Three subject lines (Action Instruction only, Gain Frame plus Action Instruction, Non-loss Frame plus Action Instruction) were used. Each student randomly received one subject line in the first two months and one in the next two months. Email open and click-through rates were measured. Results: Emails with the Action Instruction only subject line were more likely to be opened; there was no difference in open rate between the two framed subject lines, and no effect on click-through rates. Conclusion: This study supports the benefits of action instructions to encourage behavior change but calls for further research on the effects of frames and action instructions in email subject lines. |
| فهرسة مساهمة: | Keywords: College health; email; health messages; message framing stress management |
| تواريخ الأحداث: | Date Created: 20200429 Date Completed: 20220503 Latest Revision: 20220503 |
| رمز التحديث: | 20231215 |
| DOI: | 10.1080/07448481.2020.1754219 |
| PMID: | 32343208 |
| قاعدة البيانات: | MEDLINE |
PDF full text from Publisher | تدمد: | 1940-3208 |
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| DOI: | 10.1080/07448481.2020.1754219 |