دورية أكاديمية
Risk-taking in consumers' online purchases of health supplements and natural products: a grounded theory approach.
| العنوان: | Risk-taking in consumers' online purchases of health supplements and natural products: a grounded theory approach. |
|---|---|
| المؤلفون: | Ang JY; School of Pharmaceutical Sciences, Universiti Sains Malaysia, Gelugor, Pulau Pinang, Malaysia.; Clinical Research Centre (CRC), Hospital Raja Permaisuri Bainun, Ministry of Health, Ipoh, Perak, Malaysia., Ooi GS; School of Pharmaceutical Sciences, Universiti Sains Malaysia, Gelugor, Pulau Pinang, Malaysia. guatsee.ooi@usm.my., Abd Aziz F; School of Pharmaceutical Sciences, Universiti Sains Malaysia, Gelugor, Pulau Pinang, Malaysia., Tong SF; Department of Family Medicine, Faculty of Medicine, Universiti Kebangsaan Malaysia, Kuala Lumpur, Malaysia. |
| المصدر: | Journal of pharmaceutical policy and practice [J Pharm Policy Pract] 2023 Nov 03; Vol. 16 (1), pp. 134. Date of Electronic Publication: 2023 Nov 03. |
| نوع المنشور: | Journal Article |
| اللغة: | English |
| بيانات الدورية: | Publisher: Informa UK Limited Country of Publication: England NLM ID: 101627192 Publication Model: Electronic Cited Medium: Print ISSN: 2052-3211 (Print) Linking ISSN: 20523211 NLM ISO Abbreviation: J Pharm Policy Pract Subsets: PubMed not MEDLINE |
| أسماء مطبوعة: | Publication: 2024- : London : Informa UK Limited Original Publication: London : BioMed Central, 2013- |
| مستخلص: | Background: Health supplements and natural products are widely used by the general public to support physical function and prevent disease. Additionally, with the advent of e-commerce, these products have become easily accessible to the general public. Although several theoretical models have been used to explain the use of health supplements and natural products, empirical evidence on how consumers make decisions to purchase online health supplements and natural products remains limited. Methods: In this study, a grounded theory approach was used to develop a substantive theoretical model with the aim of investigating the decision-making process of consumers when purchasing health supplements and natural products online. Malaysian adult consumers who had purchased these products via the Internet were either purposively or theoretically sampled. A total of 18 virtual in-depth interviews (IDIs) were conducted to elicit participants' experiences and priorities in relation to this activity. All the IDIs were audio-recorded and transcribed verbatim. The data were analysed using open coding, focus coding and theoretical coding. The analytical interpretations and theoretical concepts were recorded in research memos. Results: Consumers' decisions to purchase a health supplement or natural product over the Internet are based on a series of assessments regarding the perceived benefits and risks of this activity, which may be related to the product or the process. In the online marketplace, consumers attempt to choose products, online sellers, sales platforms and/or purchase mechanisms with lower perceived risk, which ultimately enhances their confidence in five elements related to the purchase: (1) product effectiveness, (2) product safety, (3) purchase convenience, (4) fair purchase and (5) online security. Consumers take an acceptable level of risk to purchase these products online, and this acceptable level is unique to each individual and is based on their perception of having control over the potential consequences if the worst-case scenario occurs. Conclusions: In this study, a substantive theoretical model is developed to demonstrate how consumers decide to purchase online health supplements and natural products by accepting an acceptable level of risk associated with the product or process. The emerging model is potentially transferable to other populations in similar contexts. (© 2023. The Author(s).) |
| References: | J Pharm Policy Pract. 2021 Apr 30;14(1):38. (PMID: 33931118) Br J Nutr. 2015 Jun 28;113(12):1993-2000. (PMID: 25940747) Front Psychol. 2021 Mar 08;12:562381. (PMID: 33762988) Pediatr Emerg Care. 2005 Aug;21(8):507-14. (PMID: 16096595) Res Social Adm Pharm. 2020 Jun;16(6):819-827. (PMID: 31668549) Eur J Ageing. 2010 Dec;7(4):313-316. (PMID: 21212820) Annu Rev Pharmacol Toxicol. 2018 Jan 6;58:583-601. (PMID: 28992429) Appetite. 2004 Aug;43(1):55-64. (PMID: 15262018) Annu Rev Nutr. 1999;19:17-40. (PMID: 10448515) Nutrients. 2022 Aug 05;14(15):. (PMID: 35956391) Am Fam Physician. 2017 Jul 15;96(2):101-107. (PMID: 28762712) Front Pharmacol. 2014 Jan 10;4:177. (PMID: 24454289) Nutrition. 2020 Jun;74:110729. (PMID: 32203878) Qual Health Res. 2007 Apr;17(4):468-76. (PMID: 17416700) Nat Rev Endocrinol. 2016 Jul;12(7):407-20. (PMID: 27150288) BMC Med Res Methodol. 2009 Mar 03;9:15. (PMID: 19257883) Front Pharmacol. 2012 Apr 30;3:69. (PMID: 22557968) Annu Rev Public Health. 2018 Apr 1;39:403-420. (PMID: 29272167) Aust J Adv Nurs. 2005 Mar-May;22(3):48-52. (PMID: 16499241) Patient. 2015 Apr;8(2):229-38. (PMID: 25142156) Behav Neurol. 2021 Nov 23;2021:1664377. (PMID: 34858540) Regul Toxicol Pharmacol. 2020 Jul;114:104647. (PMID: 32305367) Int J Environ Res Public Health. 2019 Jan 29;16(3):. (PMID: 30699949) |
| فهرسة مساهمة: | Keywords: Dietary supplement; Grounded theory; Health supplement; Malaysia; Natural health product; Online purchase; Qualitative; Risk-taking; Theoretical model; Traditional and complementary medicine |
| تواريخ الأحداث: | Date Created: 20231104 Latest Revision: 20231107 |
| رمز التحديث: | 20231107 |
| مُعرف محوري في PubMed: | PMC10623737 |
| DOI: | 10.1186/s40545-023-00645-x |
| PMID: | 37924079 |
| قاعدة البيانات: | MEDLINE |
Find this article in full text from Springer Verlag. 
PDF full text from Publisher 
Full Text Finder | تدمد: | 2052-3211 |
|---|---|
| DOI: | 10.1186/s40545-023-00645-x |