دورية أكاديمية
The Effectiveness of Social Norm Appeals on Promoting COVID-19 Prevention Behaviors: A Multistudy Examination.
| العنوان: | The Effectiveness of Social Norm Appeals on Promoting COVID-19 Prevention Behaviors: A Multistudy Examination. |
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| المؤلفون: | Liu RW; Department of Communication, The University of Arizona., Cheng Y; Department of Management, California State University San Bernardino., Barbati JL; Department of Communication, The University of Arizona., Rains SA; Department of Communication, The University of Arizona., Crane TE; Division of Medical Oncology, Miller School of Medicine, University of Miami., Ernst KC; Department of Epidemiology and Biostatistics, Zuckerman College of Public Health, The University of Arizona. |
| المصدر: | Health communication [Health Commun] 2023 Nov 19, pp. 1-9. Date of Electronic Publication: 2023 Nov 19. |
| Publication Model: | Ahead of Print |
| نوع المنشور: | Journal Article |
| اللغة: | English |
| بيانات الدورية: | Publisher: Routledge, Taylor & Francis Group Country of Publication: England NLM ID: 8908762 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1532-7027 (Electronic) Linking ISSN: 10410236 NLM ISO Abbreviation: Health Commun Subsets: MEDLINE |
| أسماء مطبوعة: | Publication: [London] : Routledge, Taylor & Francis Group Original Publication: Hillsdale, N.J. : Lawrence Erlbaum Associates, c1989- |
| مستخلص: | Recent research shows social norm perceptions predict people's adherence to COVID-19 preventative health practices. Nonetheless, additional empirical studies are necessary to evaluate the effectiveness of different types of social norm messages on behavioral outcomes with experimental designs. Guided by the social norm literature and frameworks, the current research addresses this need by examining the effects of descriptive and injunctive norm appeals promoting the practice of social distancing and mask-wearing with both a controlled experiment and social media campaigns. Results from this multistudy investigation showed the effectiveness of descriptive and injunctive norm messages (v. no message exposure) in promoting focal behaviors and highlighted the superiority of injunctive norm appeals in promoting behavioral intentions and increasing social media engagement. Theoretical implications and recommendations for practice are discussed. |
| تواريخ الأحداث: | Date Created: 20231119 Latest Revision: 20231119 |
| رمز التحديث: | 20231215 |
| DOI: | 10.1080/10410236.2023.2284493 |
| PMID: | 37981578 |
| قاعدة البيانات: | MEDLINE |
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Full Text Finder | تدمد: | 1532-7027 |
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| DOI: | 10.1080/10410236.2023.2284493 |