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Do Animal Welfare Education Campaigns Really Work? An Evaluation of the RSPCA's #DogKind Campaign in Raising Awareness of Separation-Related Behaviours in UK Dog Owners.

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العنوان: Do Animal Welfare Education Campaigns Really Work? An Evaluation of the RSPCA's #DogKind Campaign in Raising Awareness of Separation-Related Behaviours in UK Dog Owners.
المؤلفون: Philpotts I; Animal Behaviour and Welfare Group, Bristol Veterinary School, University of Bristol, Bristol BS40 5DU, UK.; School of Sport, Rehabilitation and Exercise Sciences, University of Essex, Wivenhoe Park, Colchester CO4 3SQ, UK., Blackwell EJ; Animal Behaviour and Welfare Group, Bristol Veterinary School, University of Bristol, Bristol BS40 5DU, UK., Dillon J; IOE, UCL's Faculty of Education & Society, University College London, London WC1H 0AL, UK., Rooney NJ; Animal Behaviour and Welfare Group, Bristol Veterinary School, University of Bristol, Bristol BS40 5DU, UK.
المصدر: Animals : an open access journal from MDPI [Animals (Basel)] 2024 Feb 01; Vol. 14 (3). Date of Electronic Publication: 2024 Feb 01.
نوع المنشور: Journal Article
اللغة: English
بيانات الدورية: Publisher: Molecular Diversity Preservation International Country of Publication: Switzerland NLM ID: 101635614 Publication Model: Electronic Cited Medium: Print ISSN: 2076-2615 (Print) Linking ISSN: 20762615 NLM ISO Abbreviation: Animals (Basel) Subsets: PubMed not MEDLINE
أسماء مطبوعة: Original Publication: Basel, Switzerland : Molecular Diversity Preservation International, 2011-
مستخلص: One of the main aims of companion animal welfare charities is to educate the public about the needs of animals. This is frequently performed through campaigns focusing on specific aspects of welfare. The Royal Society for the Prevention of Cruelty to Animals (RSPCA), Britain's biggest animal welfare charity, launched the nationwide #DogKind campaign in March 2019. Targeted mainly at 25-34-year-olds, the campaign aimed to increase awareness of separation-related behaviour (SRB) among dog owners and encourage them to seek help for SRB from reliable sources. This research involved a quasi-experimental, non-equivalent control group design evaluating the campaign's effectiveness. It was conducted through a series of online surveys at three different time points: before the launch of the campaign (n = 2002), six months after (n = 2423), and, again, two months later (n = 269), during which we asked the same questions regarding knowledge of SRB. An experimental trial of 269 participants tested whether accessing a video alongside the campaign web pages increased the effectiveness of the campaign objectives. Overall, the campaign appeared to be effective in reaching its target audience but not at raising awareness of SRB or increasing the number of owners intending to seek help. The inclusion of a video in the campaign made no difference to its effectiveness. This study shows that this campaign had limited success in achieving its targets and highlights the importance of thorough evaluations of education interventions that aim to improve the welfare of companion animals.
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فهرسة مساهمة: Keywords: SRB; animal welfare; behaviours; campaigns; dog; education; knowledge; separation-related behaviours; understanding
تواريخ الأحداث: Date Created: 20240210 Latest Revision: 20240212
رمز التحديث: 20240212
مُعرف محوري في PubMed: PMC10854513
DOI: 10.3390/ani14030484
PMID: 38338126
قاعدة البيانات: MEDLINE
الوصف
تدمد:2076-2615
DOI:10.3390/ani14030484