دورية أكاديمية
Too anthropomorphized to keep distance: The role of social psychological distance on meat inclinations.
| العنوان: | Too anthropomorphized to keep distance: The role of social psychological distance on meat inclinations. |
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| المؤلفون: | Jiang LA; School of Business, Macau University of Science and Technology, Macao, China. Electronic address: lijiang@must.edu.mo., Feng Y; Management College, Zhongkai University of Agriculture and Engineering, Guangdong, China. Electronic address: fengyuan@zhku.edu.cn., Zhou W; College of Business, University of Central Oklahoma, Edmond, OK, USA. Electronic address: wzhou2@uco.edu., Yang Z; Department of Marketing, City University of Hong Kong, Kowloon, Hong Kong; Alibaba Business School, Hangzhou Normal University, Hangzhou, Zhejiang, 310000, China. Electronic address: mkzyang@cityu.edu.hk., Su X; Department of Marketing, City University of Hong Kong, Kowloon, Hong Kong. Electronic address: lucillesu3-c@my.cityu.edu.hk. |
| المصدر: | Appetite [Appetite] 2024 May 01; Vol. 196, pp. 107272. Date of Electronic Publication: 2024 Feb 26. |
| نوع المنشور: | Journal Article |
| اللغة: | English |
| بيانات الدورية: | Publisher: Academic Press Country of Publication: England NLM ID: 8006808 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1095-8304 (Electronic) Linking ISSN: 01956663 NLM ISO Abbreviation: Appetite Subsets: MEDLINE |
| أسماء مطبوعة: | Original Publication: London, New York, Academic Press. |
| مواضيع طبية MeSH: | Physical Distancing* , Psychological Distance*, Animals ; Meat ; Emotions ; Intention ; Consumer Behavior |
| مستخلص: | Keeping a distance from food animals helps alleviate moral conflicts associated with meat consumption. Prior research on the 'meat paradox' has shown that physical distance from animals reduces negative emotional responses when consuming meat. However, even with physical distance, the presence of animals in meat advertisements and packaging can establish psychological contact. The impact of psychological distance on meat consumption and purchase inclinations has not been well explored. Through four experiments, we discovered that animal anthropomorphism psychologically brings consumers closer to food animals, resulting in reduced intentions to consume and purchase meat. Anthropomorphized animal images notably reduced social psychological distance for consumers with moderate to high (vs. lower) levels of anthropomorphic tendencies. Furthermore, the effect of anthropomorphism was influenced by moral self-efficacy. Specifically, when social psychological distance was reduced, consumers with higher (vs. lower) moral self-efficacy exhibited a significant decrease in their willingness to consume and purchase meat. These findings expand our understanding of the role of anthropomorphism in meat marketing, its limitations, and offer insights for sales strategies. Additionally, the research could inform public health policies on meat consumption, addressing environmental and ethical concerns tied to meat production amid growing worries about animal welfare. Competing Interests: Declaration of competing interest The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper. (Copyright © 2024 Elsevier Ltd. All rights reserved.) |
| فهرسة مساهمة: | Keywords: Anthropomorphism; Individual anthropomorphic tendency; Meat consumption and purchase; Moral self-efficacy; Psychological distance |
| تواريخ الأحداث: | Date Created: 20240228 Date Completed: 20240320 Latest Revision: 20240320 |
| رمز التحديث: | 20240320 |
| DOI: | 10.1016/j.appet.2024.107272 |
| PMID: | 38417532 |
| قاعدة البيانات: | MEDLINE |
Full Text Finder | تدمد: | 1095-8304 |
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| DOI: | 10.1016/j.appet.2024.107272 |