دورية أكاديمية
أعرض في EDS

Short- and long-term effects of incentives on prosocial behavior: The case of ride vouchers to a blood collection agency.

التفاصيل البيبلوغرافية
العنوان: Short- and long-term effects of incentives on prosocial behavior: The case of ride vouchers to a blood collection agency.
المؤلفون: Ferreira CM; FGV EBAPE Brazilian School of Public and Business Administration, Fundação Getulio Vargas, Rua Jornalista Orlando Dantas, 30, Botafogo, Rio de Janeiro, RJ, 22231-010, Brazil. Electronic address: claudio.meilman@gmail.com., Vieites Y; FGV EBAPE Brazilian School of Public and Business Administration, Fundação Getulio Vargas, Rua Jornalista Orlando Dantas, 30, Botafogo, Rio de Janeiro, RJ, 22231-010, Brazil. Electronic address: yan.vieites@fgv.br., Goldszmidt R; FGV EBAPE Brazilian School of Public and Business Administration, Fundação Getulio Vargas, Rua Jornalista Orlando Dantas, 30, Botafogo, Rio de Janeiro, RJ, 22231-010, Brazil. Electronic address: rafael.goldszmidt@fgv.br., Barros LSG; FGV EAESP Business Administration School of São Paulo, Fundação Getulio Vargas, Av. 9 de julho, 2029, Bela Vista, São Paulo, SP, 01313-902, Brazil. Electronic address: lucia.barros@fgv.br., Andrade EB; FGV EBAPE Brazilian School of Public and Business Administration, Fundação Getulio Vargas, Rua Jornalista Orlando Dantas, 30, Botafogo, Rio de Janeiro, RJ, 22231-010, Brazil; Imperial College Business School, Imperial College London, South Kensington Campus, Exhibition Rd, London, SW7 2AZ, United Kingdom. Electronic address: e.andrade@imperial.ac.uk.
المصدر: Social science & medicine (1982) [Soc Sci Med] 2024 Jul; Vol. 352, pp. 117019. Date of Electronic Publication: 2024 May 24.
نوع المنشور: Journal Article
اللغة: English
بيانات الدورية: Publisher: Pergamon Country of Publication: England NLM ID: 8303205 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1873-5347 (Electronic) Linking ISSN: 02779536 NLM ISO Abbreviation: Soc Sci Med Subsets: MEDLINE
أسماء مطبوعة: Original Publication: Oxford ; New York : Pergamon, c1982-
مواضيع طبية MeSH: Motivation* , Blood Donors*/psychology , Blood Donors*/statistics & numerical data, Humans ; Male ; Female ; Adult ; Brazil ; Middle Aged ; Longitudinal Studies ; Social Behavior
مستخلص: This study addresses the challenge of low blood donation rates in developing countries by examining the effectiveness of a barrier-removal incentive-a one-day transportation voucher-to promote blood donation. Utilizing a longitudinal dataset of 23,750 donors from a Brazilian blood collection agency (BCA) collected between March 2018 and May 2020, we examine the short and long-term effects of this campaign on donation rates. Our results show that the incentive had a large positive influence on both donation attempts and successful donations on the day of the campaign. However, the short-term success of the intervention had an unintended consequence: the significant increase in prospective donors' waiting time at the BCA during the intervention day, which may help explain the negative impact on return rates in the 24-month follow-up. Despite these opposing outcomes, the net effect of the one-day blood donation incentive was still positive, offering valuable insights for BCAs aiming to enhance donor recruitment and retention strategies and emphasizing the need to balance immediate benefits with potential long-term impacts.
Competing Interests: Declaration of competing interest The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
(Copyright © 2024. Published by Elsevier Ltd.)
فهرسة مساهمة: Keywords: Blood donation; Incentives; Prosocial behavior; Public health; Short- and long-term effects
تواريخ الأحداث: Date Created: 20240529 Date Completed: 20240711 Latest Revision: 20240711
رمز التحديث: 20240712
DOI: 10.1016/j.socscimed.2024.117019
PMID: 38810507
قاعدة البيانات: MEDLINE
الوصف
تدمد:1873-5347
DOI:10.1016/j.socscimed.2024.117019