دورية أكاديمية
The Effect of Cigarette Content Marketing on Students' Smoking Behavior and Decisions: A PLS-SEM Approach.
| العنوان: | The Effect of Cigarette Content Marketing on Students' Smoking Behavior and Decisions: A PLS-SEM Approach. |
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| المؤلفون: | Nasution J; Department of Islamic Economic, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sumatera Utara, Medan, Indonesia., Batubara M; Department of Islamic Economic, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sumatera Utara, Medan, Indonesia., Nasution MI; Department of Islamic Law, Postgraduate, Universitas Islam Negeri Sumatera Utara, Medan, Indonesia., Ahsan A; Department of Economics, Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesia. |
| المصدر: | Asian Pacific journal of cancer prevention : APJCP [Asian Pac J Cancer Prev] 2024 Jun 01; Vol. 25 (6), pp. 1883-1890. Date of Electronic Publication: 2024 Jun 01. |
| نوع المنشور: | Journal Article |
| اللغة: | English |
| بيانات الدورية: | Publisher: Asian Pacific Organization for Cancer Prevention Country of Publication: Thailand NLM ID: 101130625 Publication Model: Electronic Cited Medium: Internet ISSN: 2476-762X (Electronic) Linking ISSN: 15137368 NLM ISO Abbreviation: Asian Pac J Cancer Prev Subsets: MEDLINE |
| أسماء مطبوعة: | Original Publication: Bangkok : Asian Pacific Organization for Cancer Prevention, |
| مواضيع طبية MeSH: | Students*/psychology , Marketing*/methods , Smoking*/psychology , Smoking*/epidemiology , Tobacco Products* , Decision Making*, Humans ; Male ; Female ; Young Adult ; Surveys and Questionnaires ; Indonesia/epidemiology ; Universities ; Adult ; Adolescent ; Latent Class Analysis |
| مستخلص: | Objective: This research aims to analyze the influence of cigarette content marketing on student behavior, and on cigarette purchasing decisions, as well as the influence of behavior on cigarette purchasing decisions. Methods: This research is quantitative, using a sample of 500 smoking students from twelve universities in the city of Medan, Indonesia, who were selected using a simple random sampling technique. Data collection was carried out by distributing questionnaires that had been tested for convergent validity with an Outer Loading value > 0.7 and an AVE value > 0.5, and for discriminant validity with an HTMT value < 0.9. The data was analyzed using a multivariate analysis technique which combines factor analysis and regression analysis. Results: The research results show that the t-statistical value for the behavioral variable (BHV) is 4.128 (> 1.98) and the p-value is 0.000 (< 0.05), which means that the BHV variable has a significant effect on the cigarette purchasing decision variable (PD). The t-statistical value for the content marketing (CM) variable is 27.57 (> 1.98) and the p-value is 0.000 (< 0.05), which means that the CM variable has a significant effect on the BHV variable. The t-statistical value for the CM variable is 18,542 (> 1.98) and the p-value is 0.000 (< 0.05), which means that the CM variable has a significant effect on the PD variable. 93.2% of respondents admitted that they had seen cigarette marketing content on social media, many of them (43%) believed that smoking was detrimental to their health, but the most influential factor was their perception regarding the activity of smoking. Conclusion: Cigarette marketing content has been proven to influence students' behavior towards cigarettes, as well as directly influencing their decision to purchase cigarettes. Students' behavior towards cigarettes also influences their decisions in purchasing cigarettes. |
| فهرسة مساهمة: | Keywords: Content marketing; Indonesia; Purchasing decision; cigarette; smoking behavior |
| تواريخ الأحداث: | Date Created: 20240625 Date Completed: 20240626 Latest Revision: 20240625 |
| رمز التحديث: | 20240626 |
| DOI: | 10.31557/APJCP.2024.25.6.1883 |
| PMID: | 38918648 |
| قاعدة البيانات: | MEDLINE |
Full Text Finder | تدمد: | 2476-762X |
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| DOI: | 10.31557/APJCP.2024.25.6.1883 |