التفاصيل البيبلوغرافية
| العنوان: |
Shifting Selves and Decision Making: The Effects of Self-Construal Priming on Consumer Risk-Taking. |
| المؤلفون: |
Mandel, Naomi |
| المصدر: |
Journal of Consumer Research; Jun2003, Vol. 30 Issue 1, p30-40, 11p, 2 Graphs |
| مصطلحات موضوعية: |
CUSTOMER satisfaction, CONSUMER behavior, RISK-taking behavior, DECISION making, PROBLEM solving, SELF (Philosophy), PERSONALITY & cognition, RISK aversion, MANIPULATIVE behavior, COGNITIVE styles |
| مستخلص: |
This research illustrates how risk domain moderates the effects of priming the interdependent self versus the independent self on consumers' risk-taking. Experiment 1 showed that individuals whose interdependent selves were activated were more risk-seeking in their financial choices and less risk-seeking in their social choices than were those whose independent selves were activated. The size of the consumer's social network mediated these effects. Experiment 2 replicated these results using audiovisual movie clips as manipulations. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
