التفاصيل البيبلوغرافية
| العنوان: |
STRATEŠKO KOMUNICIRANJE U MEĐUNARODNIM VOJNIM OPERACIJAMA. (Croatian) |
| Alternate Title: |
STRATEGIC COMMUNICATION IN INTERNATIONAL MILITARY OPERATIONS. (English) |
| المؤلفون: |
Zekulić, Vlasta |
| المصدر: |
International Conference: Crisis Management Days; 2014, p953-968, 16p |
| مصطلحات موضوعية: |
STRATEGIC communication, SPECIAL operations (Military science), INTERNATIONAL cooperation, MILITARY science, CRISIS management, MILITARY intelligence |
| Abstract (English): |
Peace operations are important and frequent instrument used by world powers and international organizations to manage worldwide crises. Initiation of such operations attracts significant interest of international and domestic public in the states where operations are run, but also in the troop contributing nations. This requires simultaneous planning of both military and communication strategy, on how to validate their involvement. Strategic communication in the military operations has a double goal: sending verbal messages on the political level and sending potent messages through the demonstration of force in the field. Messages that are sent to the interested public on reasoning behind military interventions in demanding, unstable and potentially dangerous countries far away from their homelands, have significant influence on peoples' perception of legitimacy, importance and efficiency of such military engagements. Indirectly, they can also influence political relationships within the state, but also among the neighbors and allies. In the crisis management process, single tactical mistake can have strategic consequences unless correctly represented to the public within its unique background, circumstances and actors. Thus, this paper main thesis is that strategic communication and military operations are in cyclic and extremely important interrelationship. This is especially important for NATO peace operations in which Croatia participate as well, as NATO-s military engagement worldwide is frequently perceived as the instrument for enforcement of the foreign policy interests of the western powers. [ABSTRACT FROM AUTHOR] |
| Abstract (Croatian): |
Mirovne misije važan su i česti instrument koji velike sile i međunarodne organizacije koriste za upravljanje svjetskim krizama. Pokretanje takvih operacija izaziva veliki interes međunarodne i domaće javnosti, kako u državama koje sudjeluju u operacijama, tako i u državama u kojima se operacije provode. Stoga, vojno planiranje, zahtijeva i istovremenu, pomnu razradu komunikacijskih strategija koje će obrazložiti potrebu i svrsishodnost vojnog angažiranja. Strateško komuniciranje u vojnim operacijama ima dvostruki cilj: slanje poruka verbalnom komunikacijom na političkoj razini te slanje poruka demonstracijom vojne sile na taktičkoj razini. Poruke koje se šalju zainteresiranoj javnosti o opravdanosti vojnih intervencija u zahtjevnim, nestabilnim i potencijalno opasnim zemljama daleko od matičnih teritorija, imaju značajan utjecaj na percepciju ljudi o legitimnosti, važnosti i učinkovitosti takvih vojnih angažmana te posredno mogu utjecati i na političke odnose unutar države, ali i među susjedima i saveznicima. U procesu upravljanja krizama jedna taktička pogreška može imati strateške posljedice ukoliko se pozadina, okolnosti i događaji javnosti ne prezentiraju u odgovarajućem situacijskom okviru. Stoga u ovom radu polazimo od teze da su strateško komuniciranje i vojne operacije u cikličkom i iznimno važnom međuodnosu. To je osobito važno za NATO mirovne operacije, u kojima sudjeluje i Hrvatska, budući da se vojno angažiranje diljem svijeta istovremeno doživljava i kao instrument za ostvarivanje vanjsko-političkih interesa velikih sila. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
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