التفاصيل البيبلوغرافية
| العنوان: |
Do Corporate Social Responsibility Activities of Ghanaian Banks Influence Corporate Clients' Patronage? |
| المؤلفون: |
Alomenu, Clemence, Effah, Ebenezer Asare, Gladstone Kutu-Adu, Solomon |
| المصدر: |
Journal of Entrepreneurship & Business; Dec2015, Vol. 3 Issue 2, p50-63, 14p |
| مصطلحات موضوعية: |
SOCIAL responsibility of business, BANKING industry |
| مصطلحات جغرافية: |
GHANA |
| مستخلص: |
Corporate social responsibility (CSR) has become a ubiquitous phenomenon in the affairs of firms, the general public, and governments all over the world in this new millennium. This paper examines corporate social investment (CSI) practices of several selected banks in Ghana to ascertain whether CSR activities lead to corporate clients' choice of, and sustainable relationships with banks. Using a qualitative survey approach, purposive sampling was employed to select five banks and five corporate firms listed in the Ghana Club 100 database. Semi-structured interviews were granted to senior relationship managers and corporate affairs managers of the banks and the corporate firms, respectively. Data analysis and interpretation was done using the interactive model of qualitative data analysis. Most banks investigated appreciated the relevance of CSR and were actively involved in such programmes. They approach CSR with a more altruistic, philanthropic posture. CSR activities of banks in Ghana positively impact their corporate clients' patronage. [ABSTRACT FROM AUTHOR] |
|
Copyright of Journal of Entrepreneurship & Business is the property of Faculty of Entrepreneurship & Business and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Complementary Index |
