كتاب
Consumers' Motivations to Participate in Virtual Brand Communities.
| العنوان: | Consumers' Motivations to Participate in Virtual Brand Communities. |
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| المؤلفون: | Martínez-López, Francisco J., Anaya-Sánchez, Rafael, Aguilar-Illescas, Rocio, Molinillo, Sebastián |
| المصدر: | Online Brand Communities; 2016, p141-161, 21p |
| قاعدة البيانات: | Complementary Index |
Full Text Finder | ردمك: | 9783319248240 |
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| DOI: | 10.1007/978-3-319-24826-4_9 |