التفاصيل البيبلوغرافية
| العنوان: |
FACTORS INFLUENCING CONSUMERS' ATTITUDES TOWARDS COUNTERFEIT LUXURY FASHION BRANDS: EVIDENCE FROM VIETNAM. |
| المؤلفون: |
Hoang Cuu Long, Nguyen Nhat Vinh |
| المصدر: |
Global Journal of Management & Marketing (GJMM); 2017, Vol. 1 Issue 2, p63-76, 14p |
| مصطلحات موضوعية: |
CONSUMER attitudes, PRODUCT counterfeiting, FORGERY, BRAND image, SOCIAL influence |
| مصطلحات جغرافية: |
HO Chi Minh City (Vietnam), VIETNAM |
| مستخلص: |
This paper investigates the consumers' attitudes with two attributes, social factor and personal factor that relate to counterfeit luxury fashion brands. The results show how these factors influence the buying intention and drive to buying decisions. A survey was conducted on 249 consumers in Ho Chi Minh City, Vietnam, which is seen as a dynamic and great market, and an emerging market in Asia. This place also contains many sensitive issues relating to counterfeit luxury fashion brands. The research results show that brand image, social influence and previous experiences have a positive impact on consumers' attitudes towards the counterfeit fashion products. Personal satisfaction has a negative impact on counterfeit luxury fashion brands. Moreover, the study illustrates consumers attitudes have a strong and positive relationship with buying intentions of counterfeit product of luxury fashion brands. [ABSTRACT FROM AUTHOR] |
|
Copyright of Global Journal of Management & Marketing (GJMM) is the property of Institute for Global Business Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Complementary Index |
Full Text Finder