التفاصيل البيبلوغرافية
| العنوان: |
Peculiaridades de actividades de marketing en educación: enfoque estratégico. |
| Alternate Title: |
Features of marketing activities in education: strategic approach. (English) |
| المؤلفون: |
Ligidov, Ramazan, Fedotova, Irina, Kazieva, Almira, Zherukova, Aksana, Karasheva, Aksana |
| المصدر: |
Dilemas Contemporáneos: Educación, Política y Valores; 2019 Special Issue, Vol. 7, p1-13, 13p |
| مصطلحات موضوعية: |
MARKETING management, SCHOOL administration, STRATEGIC planning, EDUCATIONAL planning, MARKETING strategy, CONCEPTUAL models |
| Abstract (English): |
The issues and problems of implementation of marketing strategies of educational institutions in the knowledge economy are analyzed, the areas of application of the education quality management strategy are clarified in the article. The conceptual model of the university’s marketing management is proposed, and the main stages of the university’s marketing strategy implementation are formulated. The strategic directions of the university’s development in the knowledge economy are determined. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): |
En el presente trabajo de investigación se abordan las cuestiones y problemas de la implementación de las estrategias de marketing de las instituciones educativas en la economía del conocimiento y se aclaran las áreas de aplicación de la estrategia de gestión de la calidad de la educación. Se propone el modelo conceptual de la gestión de marketing universitaria y se formulan las etapas principales de la formación de estrategia de marketing universitaria. Se determinan las direcciones estratégicas del desarrollo universitario en la economía del conocimiento. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
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