التفاصيل البيبلوغرافية
| العنوان: |
Data and culture as stepping stones for Digital@Scale. |
| المؤلفون: |
Möller, Manuel, Moser, Nils |
| المصدر: |
McKinsey Insights; 2/7/2020, pN.PAG-N.PAG, 1p, 1 Color Photograph |
| مصطلحات موضوعية: |
CULTURE, MEDICAL communication, BUSINESS models |
| مستخلص: |
Pharma and medtech companies around the world have been building up their in-house capabilities in digital and advanced analytics, but five challenges to implementing a digital strategy persist. At Roche Diagnostics we have established data domain leaders at the senior management level who, with the support of a data-management office, identify, prioritize, and safeguard data assets for Roche digital use cases. Scaling up the success of individual pilots into a company-wide digital strategy requires overcoming barriers relating to culture, data, and market access. [Extracted from the article] |
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| قاعدة البيانات: |
Complementary Index |
