التفاصيل البيبلوغرافية
| العنوان: |
Designing Crowdsourcing Innovation effectively: The Effects of Problem Formulation on Idea Originality, Feasibility, and Quantity. |
| المؤلفون: |
Karahan, Marc, Mackeprang, Maximilian, Tebbe, Michael |
| المصدر: |
Proceedings of ISPIM Conferences; 2020, p1-19, 19p |
| مصطلحات موضوعية: |
CROWDSOURCING, OPEN innovation, CREATIVE thinking, ORGANIZATIONAL performance, INDUSTRIAL management |
| مستخلص: |
Problem formulations are critical in crowdsourcing-enabled innovation since they form the baseline for participant ideation. How to design problem formulations that enable mutually original and feasible solutions poses challenges in theory and practice. This study addresses the need by empirically investigating the effects of three conceptual approaches of problem formulation, metaphorical, abstract, and technical, on the outcomes of a crowdsourcing ideation challenge. Therein, 74 participants ideated 418 potential solutions for a real-world innovation challenge based on the three problem formulations. The ideas generated were rated by six experts with respect to feasibility and originality. The statistical analysis showed that abstract and metaphorical formulations yielded more original ideas compared to the technical formulation. In turn, the latter enabled more feasible ideas than the metaphorical formulation, while the abstract formulation showed similar performance. The findings thus showed that abstract problem formulation poses a promising approach for achieving mutually original and feasible ideas. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
