التفاصيل البيبلوغرافية
| العنوان: |
Crowdsourcing the Implicit Association Test: Limitations and Best Practices. |
| المؤلفون: |
Connors, Scott, Spangenberg, Katie, Perkins, Andrew W., Forehand, Mark |
| المصدر: |
Journal of Advertising; Aug/Sep2020, Vol. 49 Issue 4, p495-503, 9p, 1 Chart |
| مصطلحات موضوعية: |
BEST practices, PANEL analysis, UNDERGRADUATES, ACQUISITION of data, DATA quality |
| مستخلص: |
Although the use of crowdsourced online panels for behavioral data collection is commonplace in media and advertising research, only recently have software advancements made it possible for researchers to easily collect implicit measures online. Motivated by the recent decline in MTurk data quality and a dearth of literature examining the use of Implicit Association Tests with crowdsourced samples, we investigate cross-sectional data from eight IAT studies conducted using various samples (Mturk, online undergraduate students, and undergraduate behavioral labs). We document relative rates of participant inattention, non-naivety, and lack of motivation between crowdsourced and traditional samples and demonstrate the ramifications of these threats to the reliability and validity of IAT results. Finally, we build on these insights to outline best practices for crowdsourcing implicit measures in advertising and media research. [ABSTRACT FROM AUTHOR] |
|
Copyright of Journal of Advertising is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Complementary Index |
PDF full text from Publisher 
Full Text Finder