التفاصيل البيبلوغرافية
| العنوان: |
THE PERCEPTION OF DIETARY SUPPLEMENTS AMONG CONSUMERS ENGAGED IN SPORTS ON A REGULAR BASIS. |
| المؤلفون: |
SZŰCS, RÓBERT SÁNDOR, SZAKÁLY, ZOLTÁN |
| المصدر: |
Corvinus Journal of Sociology & Social Policy; 2020, Vol. 11 Issue 2, p99-118, 20p |
| مصطلحات موضوعية: |
DIETARY supplements, SEDENTARY people, WORD of mouth advertising, SPORTS, TREND setters, CONSUMER preferences |
| مستخلص: |
Inaccurate perceptions about body image can be identified not only among physically inactive people, but also among those doing sports on a regular basis. Corporate marketing communication further increases these uncertainties and doubts, thus the former readily become actual consumers of dietary supplements. The results of our primary research (n=737) describe the sports-related activities, attitudes, and segmentation of those regularly engaged in sports, including details about the dietary supplements market. Our results indicate that the group of people engaged in sports on a regular basis is far from homogeneous. As many as 56.4% of them generally have a positive attitude towards dietary supplements, and constitute the potential consumers of this product range. Opinion leaders (coaches), reference groups, and word-of-mouth advertising (fellow sportspeople) were found to play the key role in the choice of dietary supplements. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
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