Long-Term Customer Loyalty Is Long Gone: Having the best product or service is not enough; loyalty pros need to focus on other factors.

التفاصيل البيبلوغرافية
العنوان: Long-Term Customer Loyalty Is Long Gone: Having the best product or service is not enough; loyalty pros need to focus on other factors.
المؤلفون: WANG, R. "RAY"
المصدر: CRM Magazine; Oct2021, Vol. 25 Issue 8, p6-6, 1p
مصطلحات موضوعية: LOCAL delivery services, CUSTOMER loyalty, LOYALTY, CUSTOMER experience, FOOD prices
مستخلص: The article discusses the factors that drive customer loyalty, apart from having the best product or service. These include convenience, value, availability, status, and alignment with social causes. It cites the case of Domino's pizza company, which lost some of its customers to food delivery app companies during the COVID-19 pandemic.
قاعدة البيانات: Complementary Index