التفاصيل البيبلوغرافية
| العنوان: |
Analytics of Response for Corporate Twitter Accounts Using Text Mining: Case of Japanese Automotive Manufacturers. |
| المؤلفون: |
Yuta Kitano, Tetsuo Yamada, Kim Hua Tan |
| المصدر: |
Proceedings of the International Conference on Industrial Engineering & Operations Management; 3/7/2021, p779-789, 11p |
| مصطلحات موضوعية: |
SMARTPHONES, TEXT mining, SOCIAL network theory, CORPORATE accounting |
| Reviews & Products: |
TWITTER (Web resource) |
| مستخلص: |
Recent years, with the spread of smartphones, Twitter, one of the Social Networking Service (SNS) has become one of the sources of information for people. These new sources of information are also influencing companies' advertising strategies, with companies also having their own Twitter accounts and using them to promote themselves. However, the companies are still searching for Twitter strategies, such as what kind of content will bring a better impression on Twitter users. Therefore, the current status of corporate accounts needs to be investigated and quantitatively analyzed. The purpose of this study is to extract Retweet and LIKE, and then, analyze the strategy of tweeting that brings a better impression on users. Firstly, the target company's Tweet data is extracted, and 5 Japanese automotive companies are targeted as examples of companies. Next, Twitter account data and information obtained per Tweet is analyzed by basic statistics, linear regression, and Text Mining. Finally, from the information obtained in the previous analysis, the elements that are highly correlated with RT, are extracted, and the Tweet strategy is considered. [ABSTRACT FROM AUTHOR] |
|
Copyright of Proceedings of the International Conference on Industrial Engineering & Operations Management is the property of IEOM Society International and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Complementary Index |
