التفاصيل البيبلوغرافية
| العنوان: |
A Mathematical Model of Successful-Product Development by Considering the Indonesian Culture. |
| المؤلفون: |
Setyaningrum, Ratih, Subagyo, Wijaya, Andi |
| المصدر: |
International Journal of Technology; Jul2022, Vol. 13 Issue 3, p655-663, 9p |
| مصطلحات موضوعية: |
MATHEMATICAL models, PRINCIPAL components analysis, HIERARCHICAL clustering (Cluster analysis), CUSTOMER satisfaction |
| مصطلحات جغرافية: |
KANO (Nigeria), INDONESIA |
| مستخلص: |
Product development activities must be well managed; this will increase company productivity by optimizing the success factor strategy, which will inevitably lead to success. Furthermore, Some evidence suggests that product development that considers culture could lead to greater success in Indonesia, even on a global scale. This paper aims to build a mathematical model of successful product development by considering Hofstede culture and deciding culture's contribution to product success and at the same time to do Indonesian culture mapping. The first step of this research was started by deciding the relationship of culture to product success and by clustering the culture based on 805 Indonesian respondents. The next step was deciding success factor variable and building the mathematical model of product development by using 304 data of automotive products, netbooks, smartphones, souvenirs, and services. Furthermore, research used methods to manage culture such as Hofstede dimension counting, Principal Component Analysis and Agglomerative Hierarchical Cluster. In the step on building mathematical model of successful product, experiment designed and Kano were used. The result of the Indonesian cultural cluster dimension showed that Indonesian culture could be divided into four clusters, including cluster 1 (C1), Cluster 2 (C2), cluster 3 (C3), and cluster 4 (C4), which are presented Table 2. The Indonesian culture is divided into two dimensions such as intrinsic characteristics and environmental and future characteristics. While the result of the Kano mathematical model showed that price, product performance, services and marketing were put into a one-dimensional category. The model which considered culture was able to increase determination value (R2) and it was included in a one-dimensional category, so explicitly it was the most desired by the customers and was able to increase customer's satisfaction indeed. That model was expected to be a quidance product development in increasing its product market share. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
