The Influence of The Relationship of Curiosity, Museum Attributes, Novelty and Knowledge Seeking as Motivation for Generation Z to Visit Museum.

التفاصيل البيبلوغرافية
العنوان: The Influence of The Relationship of Curiosity, Museum Attributes, Novelty and Knowledge Seeking as Motivation for Generation Z to Visit Museum.
المؤلفون: Jasril, Nur’aini, Rubiyanti, Nurafni, Sari, Devilia, Fakhri, Mahendra
المصدر: Proceedings of the International Conference on Industrial Engineering & Operations Management; 4/5/2022, p1141-1148, 8p
مصطلحات موضوعية: MUSEUM visitors, CURIOSITY, GENERATION Z, JUDGMENT sampling, STATISTICAL hypothesis testing
مستخلص: We conducted research to find out the relationship between variables to the motivation of generation Z to visit the istano basa pagaruyung museum in Tanah Datar Regency, West Sumatra Province. This study uses track analysis with the help of SmartPLS software version 3 with population used in this study is a tourist who has visited the museum istano basa pagaruyung with the sample used is 100 respondents by applying purposive sampling techniques so that the results of the study showed There are 4 hypotheses including 2 significant hypotheses including the relationship between curiosity to museum attributes (t = 7,572, p<0,000) and the relationship between curiosity to renewal and the search for knowledge (t = 12,348, p>0,000 While 2 hypotheses were found insignificant in the moderator variable, the relationship between museum attributes with novelty and knowledge search (t = 1,277, p<0.202) and the relationship between curiosity to renewal and the search for knowledge through museum attributes (t= 1,189,p<0.235). [ABSTRACT FROM AUTHOR]
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قاعدة البيانات: Complementary Index