التفاصيل البيبلوغرافية
| العنوان: |
The Effect Of E-Service Quality On E-Customer Loyalty Through E-Customer Satisfaction As An Intervening Variable (Case Study On Sociolla Application). |
| المؤلفون: |
Sri Dewi, Vidya Natasha, Oktafani, Farah, Fakhri, Mahendra |
| المصدر: |
Proceedings of the International Conference on Industrial Engineering & Operations Management; 07/16/2022, p2106-2116, 11p |
| مصطلحات موضوعية: |
CUSTOMER loyalty, QUALITY of service, QUANTITATIVE research, CUSTOMER satisfaction, CONSUMER behavior |
| مستخلص: |
This study aims to determine the effect of E-service quality on e-customer loyalty through e-customer satisfaction as an intervening variable for users of the Soco by Sociolla application. This study's research type is descriptive and causal with a quantitative approach. The sampling technique used in this research is non-probability sampling using purposive sampling. The results of the number of respondents obtained as many as 100 people. The analytical technique used in this research is SEM PLS analysis which is processed using SmartPls. The results of the study, it shows that E-customer satisfaction has a significant effect on E-customer loyalty. According to the study's results, Eservice quality has an effect but not significant on E-customer loyalty. The study's results show that E-customer loyalty has a significant effect on E-customer satisfaction. E-customer satisfaction has a positive and significant effect in mediating the relationship between E-service quality and E-customer loyalty. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
