التفاصيل البيبلوغرافية
| العنوان: |
Ventajas del Marketing Digital en el sector comercial de Ecuador, en tiempos de COVID-19. (Spanish) |
| Alternate Title: |
Advantages of Digital Marketing in the commercial sector of Ecuador, in times of COVID-19. (English) |
| المؤلفون: |
RENGEL, Manuel D., SUCONOTA, Diego G., MOSCOSO, Ana E. |
| المصدر: |
Revista Espacios; 2022, Vol. 43 Issue 3, p43-52, 10p |
| مصطلحات موضوعية: |
CONSUMER behavior, INTERNET marketing, HIGH technology industries, DIGITAL technology, COMMERCIAL markets |
| Abstract (English): |
The research aims to establish the advantages of digital marketing for companies, this study is relevant due to the implication that this digital tool has in times of COVID-19. The research is bibliographic based on scientific articles. It is concluded that the pandemic brought changes in the world population, affecting consumer behavior, digital marketing is one of the strategies used that, in addition to reaching many users, raises profitability levels for companies. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): |
La investigación tiene por objetivo establecer las ventajas del marketing digital a las empresas, este estudio es relevante por la implicancia que tiene esta herramienta digital en tiempos de COVID-19. La investigación es bibliográfica basada en artículos científicos. Se concluye que la pandemia trajo cambios en la población mundial incidiendo en el comportamiento consumista, el marketing digital es una de las estrategias utilizadas que a más de llegar a muchos usuarios, eleva los niveles de rentabilidad para las empresas. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
