التفاصيل البيبلوغرافية
| العنوان: |
Role of Internal Marketing for Engaging Employees to Bring Sustainability in the Organizations: Evidence from Telecom Sector of Pakistan. |
| المؤلفون: |
Amin, Shaheera, Kasif, Zain, Riaz, Khadija, Ali, Muhammad Hasnain |
| المصدر: |
International Journal of Business & Economic Affairs (IJBEA); 2022, Vol. 7 Issue 4, p21-33, 13p |
| مصطلحات موضوعية: |
INTERNAL marketing, TELECOMMUNICATION, ORGANIZATIONAL change, MULTIPLE regression analysis |
| مصطلحات جغرافية: |
PAKISTAN |
| مستخلص: |
The purpose of this study is to investigate whether or not the internal marketing practices (internal communication, employees' empowerment, and employees' motivation) assist in maintaining the focus of the employees to develop sustainability in the organizations within the context of Pakistan's telecom industry. Specifically, the research looked at how these factors interact with one another. The primary data collection method consisted of using and collecting answers from respondents via the use of structured questions (241 useable surveys). In addition, multiple regression analysis was used in order to examine the predicted hypothesis. Moreover, this validates the normality and validity of the suggested variables of this work. The data collection was done by the researcher using a technique called purposive sampling. The findings of the current observation indicate that the reaction of internal communication and workers' empowerment to the development of sustainable organizations is important and beneficial. On the other hand, the findings on workers' motivation indicate that there is no substantial association between employees' motivation and the growth of an organization that is sustainable. This is the first effort that has been made to access the part of internal marketing practices that are responsible for the creation of sustainability in organizational development, particularly in the context of Pakistan's telecom industry. [ABSTRACT FROM AUTHOR] |
|
Copyright of International Journal of Business & Economic Affairs (IJBEA) is the property of International Journal of Business & Economic Affairs (IJBEA) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Complementary Index |
