التفاصيل البيبلوغرافية
| العنوان: |
Innovation Doesn’t Have to Be Disruptive. |
| المؤلفون: |
Kim, W. Chan, Mauborgne, Renée |
| المصدر: |
Harvard Business Review; May/Jun2023, Vol. 101 Issue 3, p72-81, 10p, 3 Color Photographs, 1 Chart |
| مصطلحات موضوعية: |
INNOVATIONS in business, DISRUPTIVE innovations, LABOR market, INTERNATIONAL travel, SANITARY napkins, MICROFINANCE, SOCIOECONOMICS |
| Reviews & Products: |
SESAME Street (TV program) |
| مستخلص: |
For the past 20 years “disruption” has been a battle cry in business. Not surprisingly, many have come to see it as a near-synonym for innovation. But the obsession with disruption obscures an important truth: Market-creating innovation isn’t always disruptive. Disruption may be what people talk about. It’s certainly important, and it’s all around us. But, as the authors of the best-selling book Blue Ocean Strategy argue, it’s only one end of the innovation spectrum. On the other end is what they call non- disruptive creation, through which new industries, new jobs, and profitable growth are created with- out social harm. Nondisruptive creation reveals an immense potential to establish new markets where none existed before and, in doing so, to foster economic growth without a loss of jobs or damage to other industries, enabling business and society to thrive together. INSET: From Blue Ocean Strategy to Nondisruptive Creation. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
