التفاصيل البيبلوغرافية
| العنوان: |
The effect of question-asking on hedonic escalation of luxury products. |
| المؤلفون: |
Huang, Huih-Siung, Chang, Chia-Jung, Chang, Rong-Syuan, Lan, Shin, Lin, Chieh-Hsi |
| المصدر: |
AIP Conference Proceedings; 2023, Vol. 2685 Issue 1, p1-4, 4p |
| مصطلحات موضوعية: |
LUXURY, BRAND image, LUXURIES, LUXURY cars, GENERALIZATION |
| مستخلص: |
This article demonstrated the effect of question-asking on hedonic escalation of luxury products. Experiment 1 examined how question-asking influences the hedonic escalation with one luxury bag brand and Experiment 2 used different manipulating method of question-asking and different kind of luxury watch brand to strengthen the generalization on hedonic escalation research. The results showed that the more question-asking behavior, the more hedonic escalation. All of these findings based on two experiments improved our understanding and extend the applications on hedonic escalation and question-asking behavior. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
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