التفاصيل البيبلوغرافية
| العنوان: |
New marketing theories and practices emerging from innovations in the cultural and tourism sectors. |
| المؤلفون: |
Bourgeon-Renault, Dominique, Derbaix, Maud, Jarrier, Elodie, Petr, Christine |
| المصدر: |
Journal of Marketing Management; May2023, Vol. 39 Issue 5/6, p367-372, 6p |
| مصطلحات موضوعية: |
CUSTOMER cocreation, TOURISM, MARKETING theory, HERITAGE tourism, MARKETING management, DARK tourism, BRANDING (Marketing) |
| مستخلص: |
Cultural and tourism organisations have always been characterised by their capacity for innovation (Caves, [8]; Pratt & Jeffcutt, [28]; Wijngaarden et al., [37]). More specifically, the links between the sources of value of the opera streaming consumption experience, loyalty, and intentions to attend an opera in an opera house are analysed. The results advance heritage management discourse by critically assessing HVAs regarding relationship management and innovations with stakeholders driving development processes. [Extracted from the article] |
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| قاعدة البيانات: |
Complementary Index |
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