BRAND POSITIONING IN INTERNATIONAL MARKETS: TOPIC MODELLING OF EMERGING MARKET BRANDS.

التفاصيل البيبلوغرافية
العنوان: BRAND POSITIONING IN INTERNATIONAL MARKETS: TOPIC MODELLING OF EMERGING MARKET BRANDS.
المؤلفون: Yeonjung Choi, Insik Jeong, Jinwan Cho, Hyoeun Cho
المصدر: AMA Winter Academic Conference Proceedings; 2022, Vol. 33, p620-621, 2p
مصطلحات موضوعية: INTERNATIONAL markets, EMERGING markets, SOCIAL media in marketing
قاعدة البيانات: Complementary Index