التفاصيل البيبلوغرافية
| العنوان: |
Celebrating failure: a path towards opening up disciplinary debate. |
| المؤلفون: |
Preece, Chloe, Cappellini, Benedetta, Larsen, Gretchen |
| المصدر: |
Journal of Marketing Management; Aug2023, Vol. 39 Issue 9/10, p735-743, 9p |
| مصطلحات موضوعية: |
FAILURE (Psychology), WOMEN chief executive officers, BUSINESS success, WORK environment, WOMEN executives, BUSINESSPEOPLE |
| الشركة/الكيان: |
X Corp. |
| People: |
MUSK, Elon, 1971- |
| مستخلص: |
Marketing Theory, 21 (2), 277 - 286. https://doi.org/10.1177/1470593121992539 29 Kravets, O., Preece, C., & Maclaran, P. (2020). Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes. The acquisition of Twitter by Elon Musk was welcomed with an even mix of horror and excitement. Moving beyond understanding vulnerability as a researcher's failure, Steadman reveals how memories and unexpected futures can trigger a researcher's vulnerability during fieldwork. [Extracted from the article] |
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| قاعدة البيانات: |
Complementary Index |
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