دورية أكاديمية
Effects of Issue- and Character-Based Narrative Political Ads on Ad Evaluations.
| العنوان: | Effects of Issue- and Character-Based Narrative Political Ads on Ad Evaluations. |
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| المؤلفون: | Fuyuan Shen, Guolan Yang, Conlin, Jeff, Pratiti Diddi |
| المصدر: | Journal of Media Psychology; 2023, Vol. 35 Issue 6, p325-334, 10p |
| قاعدة البيانات: | Complementary Index |
| تدمد: | 18641105 |
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| DOI: | 10.1027/1864-1105/a000374 |