التفاصيل البيبلوغرافية
| العنوان: |
Redefining the Post-Pandemic Library Brand. |
| المؤلفون: |
Riggs, Krista |
| المصدر: |
Public Libraries; Jul/Aug2022, Vol. 61 Issue 4, p13-16, 4p |
| مصطلحات موضوعية: |
PUBLIC libraries, LIBRARY services platforms, COVID-19 pandemic, BRANDING (Marketing), BRAND integration |
| مستخلص: |
The article focuses on the post-pandemic challenges faced by public libraries in defining or redefining their brand, especially in the context of a multitude of programs and services, and explores the need to prioritize services based on unique community needs. Topics include the impact of the pandemic on library operations; the difficulty in defining a universal brand for all libraries; and the importance of listening to community needs to inform library mission and marketing. |
| قاعدة البيانات: |
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