التفاصيل البيبلوغرافية
| العنوان: |
Impact of Environmental Consciousness and Knowledge on Purchase Intention and Behavior of Green Consumers. |
| المؤلفون: |
S., Vinoth |
| المصدر: |
IUP Journal of Marketing Management; Nov2023, Vol. 22 Issue 4, p91-108, 18p |
| مصطلحات موضوعية: |
CONSUMER behavior, ENVIRONMENTAL literacy, EXPLORATORY factor analysis, CONFIRMATORY factor analysis, STRUCTURAL equation modeling, GREEN marketing, ENVIRONMENTAL law |
| مستخلص: |
Climate change has resulted in ecological, economic, and social calamities, prompting countries to rethink their environmental protection laws and individuals to pay closer attention to the environment and encourage environmentally conscious purchasing patterns. Many businesses use climate change and global warming as marketing tools to encourage more eco-friendly purchasing decisions. For the present study, a total of 348 survey responses were collected from Indian customers. The underlying factors were determined by exploratory factor analysis, and the scale and the underlying structural model were then validated through confirmatory factor analysis and structural equation modeling, respectively. The findings showed that environmental knowledge, environmental consciousness, green purchasing intention, and green purchase behavior are all positively associated. Furthermore, the study revealed that green purchasing intention mediates between environmental knowledge, environmental consciousness and green purchase behavior. The proposed model has important practical implications for marketers develop ing green products. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
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