التفاصيل البيبلوغرافية
| العنوان: |
Does Better Physical Accessibility Lead to Higher Sales Revenues? The Case of Slovenian Restaurant SMEs. |
| Alternate Title: |
Ali boljša fizična dostopnost vodi k večjim prihodkom od prodaje? Primer slovenskih restavracijMSP. (Slovenian) |
| المؤلفون: |
Kukanja, Marko, Planinc, Saša |
| المصدر: |
Academica Turistica; Dec2023, Vol. 16 Issue 3, p257-275, 19p |
| مصطلحات موضوعية: |
BUSINESS revenue, SALES prospecting, SMALL business, RESTAURANTS, SUSTAINABLE tourism, RESTAURATEURS |
| Abstract (English): |
Despite the significance of accessibility for sustainable tourism development, little is known about the relationship between physical accessibility and restaurant sales revenues. Previous studies also did not consider restaurant managers' perceptions of accessibility, although they are responsible for implementing an accessible offer. The objectives of the present study are (1) to investigate ifmanagers of small andmediumsized restaurant enterprises (smes) perceive restaurants as physically accessible and (2) to determine if better physical accessibility generates higher sales revenues. This study was performed in two steps. First, research on accessibility and relevant legislation was analysed. Second, primary data was collected using a self-administered questionnaire in field research from 149 restaurant managers, and secondary financial data for each sme was obtained through publicly available financial reports. To express the perspectives of people with disabilities (pwds), disability organisation representatives were included in the questionnaire development process. Descriptive statistics and correlation analyses were used to analyse the data. Findings reveal that managers have low knowledge of accessibility, perceive restaurants as relatively poorly accessible, and that physical accessibility is not correlated to sales revenues. Concerning the different layout areas,managers identified toilet facilities as themost inaccessible restaurant area. Besides the legislative responsibility, managers should also be aware of the economic potential of the disability market in tourism and the fact that an accessible offer facilitates the use of restaurants for society as a whole. The article ends with providing recommendations for the restaurant industry, policymakers, and academia. [ABSTRACT FROM AUTHOR] |
| Abstract (Slovenian): |
Kljub pomenu dostopnosti za razvoj trajnostnega turizma je malo znanega o razmerju med fizično dostopnostjo in prihodki od prodaje v prehrambnih gostinskih obratih (pgo). Predhodne raziskave prav tako niso upoštevale dojemanja dostopnosti z vidika menedžerjev pgo, čeprav so ti odgovorni za oblikovanje dostopne ponudbe. Cilja te raziskave sta (1) raziskati, ali menedžerji mikro, malih in srednje velikih pgo obrate dojemajo kot fizično dostopne, in (2) ugotoviti, ali je boljša fizična dostopnostpovezana z višjimiprihodkiodprodaje. Raziskava je bila izvedena v dveh korakih - analizi relevantne literature in zakonodaje je sledila terenska raziskava. Primarni podatki so bili zbrani s pomočjo vprašalnika, ki so ga so izpolnilimenedžerji pgo (n = 149). Sekundarni finančni podatki so bili pridobljeni preko javno dostopnih finančnih poročil. V postopek izdelave vprašalnika so bili vključeni predstavniki invalidskih organizacij. Za analizo podatkov je bila uporabljena opisna in korelacijska analiza. Ugotovitve kažejo, da menedžerji slabo poznajo zakonodajo s področja dostopnosti, da pgo dojemajo kot relativno slabo dostopne ter da fizična dostopnost ni povezana s prihodki od prodaje. Menedžerji so kot najnedostopnejše ocenili sanitarije. Fizična dostopnost ni zgolj trženjska odločitev, temveč tudi zakonska obveznost. Poleg tega bi se menedžerjimorali zavedati ekonomskega potenciala dostopnosti ter dejstva, da fizično dostopna ponudba olajša uporabo pgo za družbo kot celoto. Prispevek se zaključi s priporočili zamenedžerje pgo, snovalce razvojnih politik in raziskovalce. [ABSTRACT FROM AUTHOR] |
|
Copyright of Academica Turistica is the property of University of Primorska, Faculty of Tourism Studies - Turistica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Complementary Index |
Full Text Finder