التفاصيل البيبلوغرافية
| العنوان: |
Online market for women in Pakistan: assessing the level contribution influenced by information and communication technologies. |
| المؤلفون: |
Fahad, Qazi, ul Haq, Mirza Amin |
| المصدر: |
City University Research Journal (CURJ); Dec2023, Vol. 13 Issue 2, p361-375, 15p |
| مصطلحات موضوعية: |
INFORMATION & communication technologies, INTERNET marketing, UNEMPLOYMENT |
| مصطلحات جغرافية: |
PAKISTAN |
| Reviews & Products: |
FACEBOOK (Web resource) |
| مستخلص: |
The objective of this investigation is to examine the influence of information and communication technologies (ICT), on women's engagement in the online market of Pakistan, both preceding and following the COVID-19 pandemic. Data were sourced from comprehensive semi-structured interviews with participants, a survey involving 346 women, and supplementary data obtained from the National Bureau of Statistics of Pakistan. Descriptive statistical analysis for the period 2017-2022 among men and women in employment patterns, and unemployment. This approach helps unveil factors influencing the sex ratio, with abnormal gender ratios potentially reflecting socio-economic factors, such as the tendency of women to be more active than men. Methodological comprising two sequential stages of scrutiny: an evaluation of ICT development concerning gender dynamics from 2017 to 2022 and a quantitative assessment of the market landscape and its developmental trajectory in the online realm in Pakistan. The most frequented online marketplace among women is Daraz.pk, Facebook, Cybermart.pk, Symbios.pk, and Aliexpress. The findings of the study reveal the discernible impact of the COVID-19 pandemic on the volume and structure of online purchases and sales, with a notable uptick. Potential applications in fostering women's entrepreneurship are extended by this research. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
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